EU packaging rules (PPWR) apply since 12 August 2026 · day 91Check if it applies to you →
PPWR · since 12 Aug 2026 · Check if it applies to you →
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A UK seller with Amazon FBA stock in Germany

Worked example: a UK seller whose stock sits in Amazon's German warehouses through FBA. Why the warehouse is not an establishment, why the FBA box is the seller's packaging, and the five steps to sell legally.

Since 12 August 2026, § 5 VerpackDG, implementing Article 45(3) of Regulation (EU) 2025/40, requires a producer with no establishment in Germany to appoint an authorised representative before it first makes packaging available in Germany. Read § 5

Checked: 7 November 2026 — the date every statement on this page was checked against the sources below.

Quick answer

The UK seller is the producer for every sale to German end users, even though Amazon stores, packs and ships the goods. Stock in Amazon's warehouse is not an establishment, so the seller needs a German authorised representative, its own LUCID registration and a dual-system licence for both the product packaging and the FBA shipping box.

Illustrative example. This is not one of our clients: the business is invented, while the law and our published prices are real.

The situation

A small candle maker based in England sells on Amazon.de. Through Pan-EU FBA, part of its stock sits in Amazon warehouses in Germany. It has no office or staff in Germany, and Amazon has asked it for a LUCID number.

Who is the producer

The candle maker. It sells to the German customer; Amazon only fulfils the order. ZSVR is explicit that when a fulfilment provider packs goods for its clients, the client carries the packaging obligations. See why FBA sellers need a LUCID number.

ZSVR

What applies

QuestionAnswer
Does the German warehouse make it established in Germany?No. Stock in a warehouse someone else runs is not an establishment (details)
German authorised representative?Yes, before the first sale (§ 5(2) VerpackDG)
Licence the FBA shipping box?Yes, with the product packaging (shipping packaging)
Minimum volume below which nothing applies?None (a few items a year)

VerpackDG § 5 VerpackDG § 7

What to do

  1. Register in LUCID yourself. Registration is free and stays with the producer; nobody can do it for you.
  2. Sign the mandate with your German representative, in writing and in German, before the first sale.
  3. Name the representative in LUCID. With us, the confirmation follows the same day once you have named us and signed.
  4. License your packaging with a dual system. Your representative concludes the contract in its own name, by material and weight.
  5. Enter your LUCID number on each marketplace you sell on, and report your volumes as the year goes on.

What it costs

Our fee for packaging is €149 a year, with no setup fee. The dual-system licence follows your kilograms and is paid at the system's price, with no markup from us. See pricing.

Razvan Toma
About the authorRazvan Toma

Razvan Toma is the founder of EPR Germany Rep and of EPR France Rep, the French sister service. He has worked in waste management and recycling since 2009, running waste-separation programmes inside large B2B organisations in France for clients including Chanel, Microsoft, Decathlon, Pirelli, IKEA, Vinci, Capgemini and E.Leclerc. He reads the statutes and the regulator's own guidance directly, and publishes what they say — including when it means telling a visitor they do not need to buy anything.

Razvan on LinkedIn ↗

Frequently asked questions

Does Amazon's Pan-EU programme need one LUCID number per warehouse?
No. One LUCID number covers all your sales channels in Germany.

Selling in Germany?

Your German authorised representative from €149 a year: help with your LUCID registration, dual-system contract and annual report included. No setup fee.