EU packaging rules (PPWR) apply since 12 August 2026 · day 91Check if it applies to you →
PPWR · since 12 Aug 2026 · Check if it applies to you →
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Launch clients in Germany without EPR delays.

Agencies that launch brands on Amazon.de, eBay, OTTO, Kaufland or their own shop put LUCID and the representative in the launch checklist and earn 20% recurring.

Since 12 August 2026, § 5 VerpackDG, implementing Article 45(3) of Regulation (EU) 2025/40, requires a producer with no establishment in Germany to appoint an authorised representative before it first makes packaging available in Germany. Read § 5

Checked: 7 November 2026 — the date every statement on this page was checked against the sources below.

Quick answer

EPR turns up late, when a marketplace asks for a LUCID number or blocks a listing. Put it in the launch plan. Online platforms must collect each seller's registration, and ZSVR provides an automated register match for it (§ 13(4) VerpackDG). One LUCID number covers every channel.

Why it belongs in a launch plan

See what each marketplace asks for in German EPR on marketplaces, and what to do when listings are blocked.

VerpackDG § 13

The launch checklist

VAT first, then EPR, then the listing.

CountryOur representativeWhat the client does
GermanyEPRGermanyRep GbR, KölnSigns the mandate by hand or with a qualified e-signature, registers in LUCID and names us there
FranceEPRFranceRep SAS, ParisPicks the streams and signs the mandate online
SpainEPRSpainRepSigns the mandate and provides the company documents; a Spanish tax number comes first, so start Spain early

We do not offer other countries for now.

What you can offer

Copy these into your service list or proposals. We deliver them.

  • EPR as a line in your European launch plan
  • Registration support and representation in Germany, France and Spain
  • Annual reports from the client's own store data

Published prices, no setup fee: Germany €149 a year for packaging, €500 a year each for electricals and batteries; France from €190 a year per stream; Spain €199 a year. Licence and scheme fees are passed on at cost. See pricing.

Partner terms

TermWhat it means
Your fee20% of what your client contracts with us, and 20% again of every yearly renewal, for as long as the client stays. No cap.
Data service20% of every month a client stays on EPR EU Connect, our €89-a-month packaging data service.
ExcludedDual-system licence fees and scheme fees: we pass them on at cost, so there is nothing to share.
When paidOnce your client has paid us.
Client priceThe same published price as anyone else. Your fee comes out of ours.
Who keeps the clientYou. Each client signs its own mandate with our representative, because the law requires a named representative; everything outside EPR stays with you.
Your toolsA page at epreurep.com/yourfirm with your name and logo, a partner code, and a dashboard with leads, paid clients, their yearly fees and your fee.
Client dataYou see a client's own account only after the client approves your access, and it can withdraw it at any time.

How to start

  1. Apply. Tell us about your firm and your clients; we reply in writing with the partner terms.
  2. Get your page. epreurep.com/yourfirm, with your name and logo. Clients buy from it directly and every order is tracked to you.
  3. Introduce clients. Send the link or give your partner code. No integration.
  4. Follow it. Leads, paid clients and your fee in your dashboard. We do the registrations and the filing.

Apply to become a partner

Razvan Toma
About the authorRazvan Toma

Razvan Toma is the founder of EPR Germany Rep and of EPR France Rep, the French sister service. He has worked in waste management and recycling since 2009, running waste-separation programmes inside large B2B organisations in France for clients including Chanel, Microsoft, Decathlon, Pirelli, IKEA, Vinci, Capgemini and E.Leclerc. He reads the statutes and the regulator's own guidance directly, and publishes what they say — including when it means telling a visitor they do not need to buy anything.

Razvan on LinkedIn ↗

Frequently asked questions

Who keeps the client relationship?
You do. The client signs its own mandate with our representative, because the law requires one; everything outside EPR stays with you.
Does the client pay more through a partner?
No. The client pays the published price; your 20% comes out of our fee.

Selling in Germany?

Your German authorised representative from €149 a year: help with your LUCID registration, dual-system contract and annual report included. No setup fee.