EU packaging rules (PPWR) apply since 12 August 2026 · day 91Check if it applies to you →
PPWR · since 12 Aug 2026 · Check if it applies to you →
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German packaging EPR for EU companies

Since 12 August 2026 a company established in another EU country needs a German authorised representative to sell packaged goods to German end users. What changes and what to do.

Since 12 August 2026, § 5 VerpackDG, implementing Article 45(3) of Regulation (EU) 2025/40, requires a producer with no establishment in Germany to appoint an authorised representative before it first makes packaging available in Germany. Read § 5

Checked: 6 November 2026 — the date every statement on this page was checked against the sources below.

Quick answer

Being in the EU does not exempt you. Since 12 August 2026 a company with no establishment in Germany must appoint a German authorised representative before it sells packaged goods to German end users. The rule is Article 45(3) PPWR, applied in Germany by § 5(2) VerpackDG. Your home country's registration does not cover Germany.

Start here

Regulation (EU) 2025/40 (PPW VerpackDG § 5

By country

France, Spain, Italy, the Netherlands, Belgium, Poland, Austria and more: see selling to Germany from abroad.

Razvan Toma
About the authorRazvan Toma

Razvan Toma is the founder of EPR Germany Rep and of EPR France Rep, the French sister service. He has worked in waste management and recycling since 2009, running waste-separation programmes inside large B2B organisations in France for clients including Chanel, Microsoft, Decathlon, Pirelli, IKEA, Vinci, Capgemini and E.Leclerc. He reads the statutes and the regulator's own guidance directly, and publishes what they say — including when it means telling a visitor they do not need to buy anything.

Razvan on LinkedIn ↗

Frequently asked questions

We are in the EU. Do we really need a German representative?
Yes, since 12 August 2026, if you have no establishment in Germany.

Selling in Germany?

Your German authorised representative from €149 a year: help with your LUCID registration, dual-system contract and annual report included. No setup fee.