By Razvan Toma · Founder · Last checked 9 November 2026 · Sources linked below
It depends on who sells to the consumer.
- You sell under your own name (third-party seller): you are the producer. LUCID registration, dual-system licence, and an authorised representative if you have no German establishment.
- The platform buys and resells: the producer is whoever first makes the packaged goods available to end users in Germany. Your contract says which model you are on.